A film highlighting the gender bias in healthcare and whistleblows society for using a woman’s hormones against her.
Client: Hertility Health
Creative Agency & Production: Be The Fox
Director: Liz Unna
Sound Design: James Locke-Hart
Hertility wanted to spotlight the gender bias in healthcare and create a rallying call to women to take their hormones into their own hands. They wanted a film to bring alive their brand vision and kickstart a movement. A movement of women owning their own bodies, having confidence in their decisions and asking for what they deserve. Powered by science. Female-led, Hertility was set up to empower all women to have control over their healthcare.